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March 31.2025
3 Minutes Read

What the Historic Hotel Boulderado’s Sale Means for Boulder’s Community

Evening view of Hotel Boulderado with warm lights and pedestrians.

Historic Transition: The Future of Hotel Boulderado

The iconic Hotel Boulderado, a cherished piece of Boulder’s history, has been acquired by Nashville-based Adventurous Journeys Capital Partners. Known for its blend of Italian Renaissance and Spanish Revival architecture, the hotel first opened its doors in 1909 and has stood as a symbol of luxury and charm in Boulder ever since. The hotel’s unique name—a catchy combination of "Boulder" and "Colorado"—was crafted to ensure guests would always remember their stay.

Why Preserving History Matters in Hospitality

Ben Weprin, the CEO of AJ Capital Partners, emphasized the importance of the Boulderado, stating, "It’s the pride of the city, an iconic part of Boulder’s distinct character and charm." This sentiment resonates deeply as communities seek to maintain their identity amid modernization. By preserving the hotel's signature style while upgrading its facilities, AJ Capital Partners is positioning the Boulderado not only as a historical landmark but also as a relevant destination for today's travelers.

The Beautiful Balancing Act: Renovation Meets Preservation

Renovations at the Boulderado will maintain its historical elements while enhancing the guest experience. The plan includes redesigned guest rooms and revitalized public areas, reflecting both modern comforts and historical allure. Hotels that embrace their histories often see increased loyalty from guests who appreciate authentic experiences. The preservation of history coupled with thoughtful modernization can create a unique guest experience that stands apart in a crowded market.

A Legacy of Hospitality: The Days Family and Their Impact

Under the stewardship of Frank and Gina Day for over four decades, the Boulderado has not only served as a luxury lodging option but also as a community hub. The Days, who began managing the hotel in 1980, have been crucial in maintaining the hotel’s character. Frank Day also founded Concept Restaurants, which helped expand the hotel’s reach and impact on local hospitality, showing how family-run operations can deeply intertwine with local culture.

Looking Ahead: What to Expect from the New Era

As AJ Capital Partners prepares for this ambitious renovation project, the partnership with the Days is expected to enhance operations while respecting the hotel’s legacy. This collaboration could lead to future events and promotions that celebrate Boulderado’s rich heritage, potentially drawing in local families and tourists alike. The new management's experience with historic properties—such as the Chicago Athletic Association—sets promising expectations for the Boulderado’s next chapter.

Creating Special Memories: A Possible Venue for Local Events

Besides renovations, the Boulderado’s beautiful architecture and rich history might soon become the backdrop for numerous local events, such as weddings, conferences, and cultural gatherings. Its long-standing tradition as a social hub means that there are many potential opportunities for community engagement and activity. Spanning over a century, this hotel has been a canvas for memorable moments, and this new era may further enhance its legacy as a communal gathering spot.

Broader Trends in the Hospitality Industry: The Growing Push for Heritage Preservation

The Boulderado’s story is part of a larger narrative in the hospitality industry, where there's a growing movement towards heritage preservation alongside modernization. As travelers increasingly seek experiences with a sense of place, hotels that balance historical charm with contemporary comforts often enjoy higher rates of guest satisfaction and loyalty. With this acquisition, Boulder isn’t just retaining a historic hotel; it's embracing a trend that respects the past while looking forward.

An Invitation to Experience History

The Boulderado’s acquisition signals a renewed focus on honoring history while embracing the future. As renovations take shape, locals and visitors alike will want to keep an eye on the developments—making it an ideal conversation starter about the intertwined roles of history and modernity in today’s society.

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